{"id":27364,"date":"2023-09-29T12:42:30","date_gmt":"2023-09-29T19:42:30","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=27364"},"modified":"2025-10-21T07:42:14","modified_gmt":"2025-10-21T14:42:14","slug":"food-bank-for-nyc","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/food-bank-for-nyc\/","title":{"rendered":"Food Bank For NYC prioritizes storytelling to achieve a 52% retention rate"},"content":{"rendered":"\n
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The results<\/strong><\/strong><\/strong><\/strong>:<\/h3>\n\n <\/div>\n <\/div>\n \n
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3,787 <\/span><\/h3>\n

new donors in FY23<\/span><\/p>\n <\/div>\n <\/div>\n\n

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52%<\/span><\/h3>\n

retention rate at the end of FY23<\/span><\/p>\n <\/div>\n <\/div>\n\n

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54% <\/span><\/h3>\n

overall conversion rate on GoFundMe Pro in the last year<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Food Bank For New York City<\/a> is NYC\u2019s largest hunger-relief organization, serving the city\u2019s five boroughs: the Bronx, Brooklyn, Manhattan, Queens, and Staten Island. For more than 40 years, the organization has provided 1.2 billion free meals to New Yorkers facing hunger. <\/p>\n\n\n\n

Meeting donors where they are through modern fundraising<\/h2>\n\n\n\n

To establish deeper connections with today\u2019s modern donors, nonprofits need to meet them where they are, whether it\u2019s with friends, at events, online, or through physical mail. Food Bank For New York City understands this evolving dynamic between organizations and their donors. As a way to rally its local supporters, it launched the 5 Borough Challenge<\/a>.<\/p>\n\n\n\n


A campaign initiated in 2020, the Five Borough Challenge utilizes GoFundMe Pro’s peer-to-peer fundraising platform<\/a> to galvanize supporters of the food bank to fundraise on behalf of their own borough. It is a fun way to engage with the community, show neighborhood pride, and raise money for those in need. The real winner at the end of the campaign is not the borough that gets crowned, but the 1.2 million New Yorkers the food bank serves.<\/p>\n\n\n\n

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5 Borough Challenge peer-to-peer fundraising page<\/strong><\/strong><\/strong><\/figcaption><\/figure>\n\n\n

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According to GoFundMe Pro’s 2023 State of Modern Philanthropy<\/a> report, 80% of people who give to a peer-to-peer campaign are new to the organization, showing the potential of peer-to-peer fundraising as an effective acquisition tool. This year, the 5 Borough Challenge\u2019s goal is to raise one million meals for New Yorkers in need ahead of the holiday season. <\/p>\n\n\n\n

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Marketing is truly about building connection. Our client, Food Bank For New York City, has been able to see wonderful success at creating connection because of the modern tools that GoFundMe Pro offers. Especially for their 5 Borough Challenge that leverages GoFundMe Pro\u2019s P2P tools and enables New Yorkers to fight hunger in the borough they are most connected with.<\/p>\n\n \n