{"id":27859,"date":"2023-12-01T15:11:47","date_gmt":"2023-12-01T23:11:47","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=27859"},"modified":"2025-09-16T13:17:02","modified_gmt":"2025-09-16T20:17:02","slug":"gods-love-we-deliver","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/gods-love-we-deliver\/","title":{"rendered":"God\u2019s Love We Deliver increased donation volume by 15% YoY with GoFundMe Pro and delivered 30% more meals"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-god-s-love-we-deliver-s-results-on-gofundme-pro\"><strong><strong>God\u2019s Love We Deliver\u2019s results on GoFundMe Pro:<\/strong><\/strong><\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">68%<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">peer-to-peer conversion rate<\/span><\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">15%<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YoY increase in donation volume<\/span><\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">13%<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YoY increase in online giving at year-end<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-table-of-contents\">Table of contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#finding\" data-type=\"internal\" data-id=\"#finding\">Finding a tool to accelerate fundraising<\/a><\/li>\n\n\n\n<li><a href=\"#making\" data-type=\"internal\" data-id=\"#making\">Making giving faster with embedded donation forms<\/a><\/li>\n\n\n\n<li><a href=\"#tapping\" data-type=\"internal\" data-id=\"#tapping\">Tapping into your supporters\u2019 networks with peer-to-peer fundraising<\/a><\/li>\n\n\n\n<li><a href=\"#understanding\" data-type=\"internal\" data-id=\"#understanding\">Understanding unique donor behavior with customized reports<\/a><\/li>\n\n\n\n<li><a href=\"#raising\" data-type=\"internal\" data-id=\"#raising\">Raising more dollars to deliver more meals<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"finding\">Finding a tool to accelerate fundraising<\/h2>\n\n\n\n<p>For the tens of thousands of New Yorkers living with severe and chronic illnesses, going to the grocery store and cooking for themselves is near impossible. <a href=\"https:\/\/www.glwd.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">God\u2019s Love We Deliver<\/a> cooks and home-delivers 13,000 medically tailored meals every weekday free of charge, feeding not only the clients but their caregivers and all children in the household.<\/p>\n\n\n\n<p>Because God&#8217;s Love We Deliver relies on the generosity of their supporters to fund their mission, it was critical to find a technology partner that optimizes multiple facets of fundraising.&nbsp;<\/p>\n\n\n\n<p>With GoFundMe Pro, the team now works more efficiently across all departments, saving much-needed time that can be put toward more mission-critical activities. Thanks to the centralized repository of information and tools on the GoFundMe Pro platform, any team member can find what they&#8217;re looking for, whether it&#8217;s building a corporate partner&#8217;s donation page, planning an event, or looking for a report.<\/p>\n\n\n\n<p>GoFundMe Pro&#8217;s comprehensive fundraising suite empowers God\u2019s Love We Deliver to appeal to every type of supporter by giving them opportunities to engage and advocate on their terms. With several support options that match the organization\u2019s branding,&nbsp; individuals can choose a campaign type that reflects who they are as a supporter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\">Donation websites<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/crowdfunding-campaigns\/\">Crowdfunding websites<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\">Peer-to-peer fundraising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-events\/\">Fundraising events and ticketing<\/a><\/li>\n<\/ul>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">GoFundMe Pro is a big reason that we\u2019ve had the fundraising success we\u2019ve had. We have the flexibility to choose the fundraising types that suit our campaigns and have robust reporting to back it up.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emmett Findley<\/p>\n<p class=\"cite-role\">Director of Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>Not only did GoFundMe Pro help God&#8217;s Love We Deliver streamline its back-end process and offer multiple ways to connect with supporters, the organization also leveraged the platform&#8217;s simplified donor experience and wide selection of payment options, like credit cards, Venmo, and digital wallets. This led to not only an increase in the number of donors and conversion rate, it enabled the team to create more impact toward its mission. <strong>God\u2019s Love We Deliver has accelerated its fundraising and, as a result, was able to grow from 30 million meals delivered to 35 million meals delivered in record time.<\/strong><\/p>\n\n\n\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-demo\/\" target=\"_self\">Become the next success story<\/a>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"making\">Making giving faster with embedded donation forms<\/h2>\n\n\n\n<p>God\u2019s Love We Deliver is constantly adopting GoFundMe Pro&#8217;s newest features, one of which<strong> <\/strong>is <strong>embedded donation forms<\/strong>. Removing multiple steps to complete a donation without ever leaving the page removes friction from the entire giving experience, which is a win-win for God\u2019s Love We Deliver and its supporters. These forms routinely see 2x the industry standard conversion rate.<\/p>\n\n\n\n<p>Going one step further, website nudges display reminders to supporters who abandon their donation before completion or encourage donors to upgrade to a recurring gift.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Everybody\u2019s busy and wants to donate on their phone. GoFundMe Pro\u2019s embedded donation forms allow people to do just that.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emmett Findley<\/p>\n<p class=\"cite-role\">Director of Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\" target=\"_self\">Learn more about embedded donation forms<\/a>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tapping\">Tapping into your supporters\u2019 networks with peer-to-peer fundraising<\/h2>\n\n\n\n<p>God\u2019s Love We Deliver connects with the community throughout the year, hosting events where supporters can participate and fundraise on the side, asking friends and family to donate to their individual campaigns. Every dollar raised goes back to support God\u2019s Love We Deliver\u2019s mission and helps feed more neighbors.<\/p>\n\n\n\n<p>GoFundMe Pro&#8217;s registration with fundraising campaign type makes it easy to host an event that incorporates peer-to-peer fundraising. According to the 2023 <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/state-of-modern-philanthropy\/\"><em>State of Modern Philanthropy<\/em><\/a> report, <strong>80% of people who give to a peer-to-peer campaign on GoFundMe Pro are new to the organization<\/strong>. God\u2019s Love We Deliver can use peer-to-peer fundraising as a driver for donor acquisition and allow fundraisers to lean into their identity as an advocate of the nonprofit.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We\u2019ve seen a whopping <strong>68% overall conversion rate for our peer-to-peer campaigns <\/strong>thanks to the simplicity of GoFundMe Pro\u2019s capabilities that make it easy for anyone participating in our event to fundraise.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emmett Findley<\/p>\n<p class=\"cite-role\">Director of Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\" target=\"_self\">Learn more about peer-to-peer fundraising<\/a>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding\">Understanding unique donor behavior with customized reports<\/h2>\n\n\n\n<p>Creating campaigns and finding donors is one thing, but having the reporting to back it up\u2014to <strong>see who your donors are, where they are coming from, and how they\u2019re giving\u2014takes<\/strong><strong> the guesswork out of developing fundraising strategies<\/strong>. God\u2019s Love We Deliver is a huge fan of GoFundMe Pro&#8217;s reporting function, especially of the customization capabilities, which help them better understand donor trends and make data-backed decisions.<\/p>\n\n\n\n<p>God\u2019s Love We Deliver utilizes <a href=\"https:\/\/support.classy.org\/s\/article\/source-codes\">source codes<\/a>, unique identifiers that tell them where donors are coming from, whether it\u2019s an ad, an organic social post, or a blog. The team also uses <a href=\"https:\/\/support.classy.org\/s\/article\/a-guide-to-pass-through-parameters\">pass-through parameters<\/a>, which pre-select the estimated giving values in each campaign link to react to the behavior of their donors and offer a more streamlined checkout process.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">In GoFundMe Pro, I can very easily see exactly who is giving, how they\u2019re giving, and from where\u2014all at my fingertips. It makes things faster for us so we can keep it moving and feed more people every day.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emmett Findley<\/p>\n<p class=\"cite-role\">Director of Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<a class=\"c-btn-primary\" href=\"https:\/\/support.classy.org\/s\/topic\/0TO44000000Q8vCGAS\/reports\" target=\"_self\">Learn more about reports<\/a>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"raising\">Unlocking generosity to feed more people with the help of GoFundMe Pro<\/h2>\n\n\n\n<p>God\u2019s Love We Deliver is growing at an exponential rate. In the past year, their donation volume increased by 15%. While an impressive milestone, there are many more people to serve and more work to be done, and GoFundMe Pro will be there along the way to support them.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We love that GoFundMe Pro is always rolling out new, innovative products that can take us to the next level. We\u2019re excited to use Live Events for our annual gala this year and are constantly testing out new ideas so we can raise more and help feed more people.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emmett Findley<\/p>\n<p class=\"cite-role\">Director of Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n","protected":false},"excerpt":{"rendered":"<p>Table of contents Finding a tool to accelerate fundraising For the tens of thousands of New Yorkers living with severe and chronic illnesses, going to the grocery store and cooking for themselves is near impossible. God\u2019s Love We Deliver cooks and home-delivers 13,000 medically tailored meals every weekday free of charge, feeding not only the [&hellip;]<\/p>\n","protected":false},"featured_media":27860,"template":"","class_list":["post-27859","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>God\u2019s Love We Deliver increased donation volume by 15% YoY with GoFundMe Pro and delivered 30% more meals - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/gods-love-we-deliver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"God\u2019s Love We Deliver increased donation volume by 15% YoY with GoFundMe Pro and delivered 30% more meals\" \/>\n<meta property=\"og:description\" content=\"Table of contents Finding a tool to accelerate fundraising For the tens of thousands of New Yorkers living with severe and chronic illnesses, going to the grocery store and cooking for themselves is near impossible. 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