{"id":29017,"date":"2024-06-20T13:08:32","date_gmt":"2024-06-20T20:08:32","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=29017"},"modified":"2025-10-23T08:35:38","modified_gmt":"2025-10-23T15:35:38","slug":"lutheran-hour-ministries","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/lutheran-hour-ministries\/","title":{"rendered":"Lutheran Hour Ministries\u2019 fiscal year-end campaign grew by 14% YoY with GoFundMe Pro"},"content":{"rendered":"\n
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Results on GoFundMe Pro:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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14%<\/h3>\n

YoY increase in online giving during fiscal year-end campaign<\/span><\/p>\n <\/div>\n <\/div>\n\n

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1 campaign<\/span><\/h3>\n

used for multiple channels with source codes<\/span><\/p>\n <\/div>\n <\/div>\n\n

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Valuable time<\/h3>\n

saved by automating campaign creation tasks<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

One year ago, Lutheran Hour Ministries<\/a> (LHM) found GoFundMe Pro after searching for a new online donation platform to help amplify their fundraising efforts. With GoFundMe Pro’s comprehensive suite of fundraising tools, the LHM team can now create visually appealing campaigns, offer donors new ways to pay<\/a> like Venmo and digital wallets with the option to cover fees, and allow data to flow into Salesforce automatically.<\/p>\n\n\n\n

Donors can now give exactly how they want with less abandonment and the LHM team can seamlessly manage fundraising efforts and get deeper insight into donor behavior. This led to a 9% increase in online giving year over year and a 14% increase during the fiscal year-end campaign.<\/strong><\/p>\n\n\n\n

Using Studio to raise more for a new funding initiative<\/h2>\n\n\n\n

 LHM\u2019s multi-year funding initiative, CONNECT, aims to reach people around the globe with the Gospel message through digital engagement. This is the team\u2019s first time using Studio<\/a>, and with the fast and secure checkout experience it offers, donors can give with fewer clicks.<\/p>\n\n\n\n

\"CONNECT
CONNECT initiative fundraising page on Studio<\/figcaption><\/figure>\n\n\n\n

For more evergreen fundraising opportunities, LHM has established a consistent campaign creation process that works across multiple channels.<\/p>\n\n\n\n

Streamlining donation page creation with templates and source codes<\/h2>\n\n\n\n

As a media ministry, LHM uses many different channels to reach its audience, including its website, radio, podcasts, email, events, and social media. It also has a call center for supporters who want to speak to a real person when making a gift. All of these channels link back to a single GoFundMe Pro donation website. <\/p>\n\n\n\n

This is possible because every campaign LHM creates includes <\/strong>source codes<\/strong><\/a> to determine where donors come from, which also creates an easy data flow between GoFundMe Pro and Salesforce.<\/strong><\/p>\n\n\n\n

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We are constantly testing new ideas and improving our campaigns, which can get messy when it comes to tracking. With GoFundMe Pro, we can create one donation page and use source codes. That way, everything is funneled to one page, and we can tell exactly where the gifts are coming from.<\/p>\n\n \n