{"id":29728,"date":"2024-09-18T05:51:47","date_gmt":"2024-09-18T12:51:47","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=29728"},"modified":"2025-06-16T14:31:42","modified_gmt":"2025-06-16T21:31:42","slug":"city-of-refuge","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/city-of-refuge\/","title":{"rendered":"Over a quarter of donors gave multiple gifts to City of Refuge\u2019s back-to-school campaign"},"content":{"rendered":"\n
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Back-to-school campaign results after one month with Giving Cart:<\/h3>\n\n <\/div>\n <\/div>\n \n
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26% <\/span><\/h3>\n

of donors chose to expand their donations with multiple gifts<\/span><\/p>\n <\/div>\n <\/div>\n

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$495 <\/span><\/h3>\n

average donation size<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n\n

Showing the tangible impact of a gift to supporters<\/h2>\n\n\n\n

With the back-to-school season coinciding with one of its biggest fundraisers of the year, the City of Refuge<\/a> team was looking for new ways to connect supporters with their mission. Having already used Studio<\/a> for its Spring match campaign, the team was impressed with the impact tiles feature and loved the ability to communicate the specific impact of a donation. For the back-to-school campaign, they wanted to go one step further.<\/strong><\/p>\n\n\n\n

So, when GoFundMe Pro released Giving Cart, which gives donors the freedom to add multiple gifts during checkout, City of Refuge was one of the first to raise its hand.<\/p>\n\n\n\n

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One of our biggest challenges is helping donors see the tangible difference their generosity makes toward our mission. In the past, we\u2019ve used impact tiles, but Giving Cart really took this to the next level.<\/p>\n\n \n