{"id":29980,"date":"2024-10-08T12:35:58","date_gmt":"2024-10-08T19:35:58","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=29980"},"modified":"2025-10-14T12:26:23","modified_gmt":"2025-10-14T19:26:23","slug":"feed-more","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/feed-more\/","title":{"rendered":"Peer-to-peer fundraisers raise $125K during Feed More\u2019s annual fundraising competition"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-2024-s-legal-food-frenzy-fundraiser-results\"><strong>2024\u2019s Legal Food Frenzy fundraiser results:<\/strong><\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">$125,000<\/span><\/h3>\n<p>raised<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">48% <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">fundraiser retention rate <\/span><\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>914<\/h3>\n<p><span style=\"font-weight: 400;\">unique donors<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-legal-professionals-together-for-a-good-cause\">Bringing legal professionals together for a good cause<\/h2>\n\n\n\n<p>For the past 18 years, the Virginia Federation of Food Banks has brought together the seven food banks in Virginia to participate in the <a href=\"https:\/\/legalfoodfrenzy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Legal Food Frenzy<\/a>, an annual <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\">peer-to-peer fundraising<\/a> competition that brings together law firms, legal organizations, and law schools across the state to fight hunger.&nbsp;<\/p>\n\n\n\n<p>While the Virginia Bar Association does most of the recruitment of law firms for this campaign, <a href=\"https:\/\/feedmore.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feed More<\/a> works to retain the individual firms and offices that have participated in the past. The retention strategy includes a thoughtful communication plan before, during, and after the fundraising competition. They provide fundraisers with all of the tools they need to be successful, including a fundraising toolkit, and assist them with any GoFundMe Pro-related fundraising page questions.&nbsp;<\/p>\n\n\n\n<p><strong>From 2023 to 2024, Feed More retained close to 50% of its fundraisers while also adding new fundraisers along the way.<\/strong><\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">The Legal Food Frenzy campaign is a great way to combine friendly competition with a cause that helps feed our neighbors and make a meaningful impact on our community.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Christy Dalton<\/p>\n<p class=\"cite-role\">Community Engagement Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">A friendly competition that pushes others to raise more<\/h2>\n\n\n\n<p>Once a team registers for the Legal Food Frenzy, Feed More creates a dedicated fundraising page on GoFundMe Pro linked to the larger campaign. The fundraising team can easily customize its page with the firm\u2019s logo, chosen goal, and vanity URL with the firm&#8217;s name. Everyone then shares their GoFundMe Pro page with their firm, encouraging donations from co-workers, friends, and family as they work towards a joint fundraising goal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1656\" height=\"1698\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/feed-more_desktop-1.png\" alt=\"Feed More\u2019s Legal Food Frenzy fundraiser\" class=\"wp-image-33152\"\/><figcaption class=\"wp-element-caption\">Feed More\u2019s Legal Food Frenzy fundraiser<\/figcaption><\/figure>\n\n\n\n<p>Individuals or teams can donate funds, food, and volunteer time, which is translated into a points system. For instance, $1 raised equals 4 points, one pound of food donated equals one point, and volunteering equals 500 points!&nbsp;<\/p>\n\n\n\n<p><strong>This year, 1,215,795 points were accumulated across all participating food banks, and 13,138.28 pounds of food were donated. Feed More raised $125,000 alone from 27 teams and 914 donors!<\/strong><\/p>\n\n\n\n<p>The winning firms are invited to the Virginia Attorney General\u2019s office for a reception, the presentation of a plaque, and, for the overall winner, the Attorney General\u2019s Cup!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1242\" height=\"818\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/case-study-photo-01.png\" alt=\"\" class=\"wp-image-33098\"\/><figcaption class=\"wp-element-caption\">Legal Food Frenzy award ceremony at the Virginia Attorney General\u2019s office<\/figcaption><\/figure>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bringing legal professionals together for a good cause For the past 18 years, the Virginia Federation of Food Banks has brought together the seven food banks in Virginia to participate in the Legal Food Frenzy, an annual peer-to-peer fundraising competition that brings together law firms, legal organizations, and law schools across the state to fight [&hellip;]<\/p>\n","protected":false},"featured_media":29987,"template":"","class_list":["post-29980","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - 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