{"id":30367,"date":"2024-10-30T06:50:33","date_gmt":"2024-10-30T13:50:33","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=30367"},"modified":"2025-10-13T06:08:14","modified_gmt":"2025-10-13T13:08:14","slug":"ymca-of-san-diego-county","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/ymca-of-san-diego-county\/","title":{"rendered":"YMCA of San Diego County activates true community fundraising and unlocks $8.4M"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-2024-s-annual-campaign-results\"><strong>2024\u2019s annual campaign results:<\/strong><\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>11% more<\/h3>\n<p>raised YoY<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>16 teams<\/h3>\n<p>one for each branch location<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>942<\/h3>\n<p><span style=\"font-weight: 400;\">individuals fundraisers<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-community-of-ymca-advocates\">Building a community of YMCA advocates<\/h2>\n\n\n\n<p>Each of the <a href=\"https:\/\/www.ymcasd.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">YMCA of San Diego County\u2019s<\/a> fourteen locations participates in the Annual Campaign, a <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\">peer-to-peer fundraiser<\/a> that rallies support around the county&#8217;s highest-need communities.&nbsp;<\/p>\n\n\n\n<p>To ensure the success of the Annual Campaign and raise more money each year, the YMCA of San Diego County has fostered a culture of philanthropy by weaving the campaign into each of its programs. To meet this ambitious goal year-over-year, the organization relies on its biggest advocates, including program participants and families who are passionate about the mission and actively rally others to join them.<\/p>\n\n\n\n<p>Each YMCA champion acts as a <a href=\"https:\/\/www.philanthropy.com\/paid-content\/classy\/what-we-get-wrong-about-community-and-why-it-matters\" target=\"_blank\" rel=\"noreferrer noopener\">Chief Community Officer<\/a>. They identify top advocates and individuals who believe in the mission, introduce them to each other, and utilize user-friendly tools like GoFundMe Pro to activate the community.&nbsp;<\/p>\n\n\n\n<p>Last year, the YMCA of San Diego County raised over $8.4M for its Annual Campaign (an 11% increase from the previous year), which ensures access for all programs at the Y regardless of pay.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-gofundme-pro-as-a-tool-for-community-building\">Using GoFundMe Pro as a tool for community-building<\/h2>\n\n\n\n<p>The YMCA of San Diego County team coaches its advocates on using GoFundMe Pro to set up their fundraising page and demonstrate progress to inspire their networks. Supporters can choose the program they want to support, from sending kids to camp to gymnastics programs, life-saving swimming lessons, access to child care, transitional housing, and much more.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">GoFundMe Pro has been such a great partner for our fundraisers. It is an easy tool in their toolbox to coincide with the natural passion for our cause.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Courtney Cordero<\/p>\n<p class=\"cite-role\">Vice President of Development<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/ymca_desktop-1024x749.png\" alt=\"\" class=\"wp-image-33102\"\/><figcaption class=\"wp-element-caption\">Annual campaign fundraising teams<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/power-of-community\/\"><strong>True community thrives<\/strong><\/a><strong> when people share a common interest and have ways to communicate with each other. <\/strong>The YMCA of San Diego County team reminds supporters that the real reward of the Annual Campaign is the act of giving itself. With GoFundMe Pro, supporters can showcase goal achievement and donor stats and celebrate beyond the dollars raised. The ease of fundraising and the power of community are why a majority of fundraisers return each year.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1242\" height=\"761\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/ymca_desktop-1.png\" alt=\"\" class=\"wp-image-33103\" style=\"width:983px;height:auto\"\/><figcaption class=\"wp-element-caption\">YMCA supporter\u2019s personal fundraising page<\/figcaption><\/figure>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">GoFundMe Pro is used by our supporters like Larry to post authentic updates and interact with his friends. They love seeing Larry reach his goals and still want to set up lunch to connect and give again. Our supporters use GoFundMe Pro like a text message to each other!<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emily Figueiredo<\/p>\n<p class=\"cite-role\">Association Director of Development, Capital<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalizing-the-giving-experience-and-saving-time-on-admin-tasks\">Personalizing the giving experience and saving time on admin tasks<\/h2>\n\n\n\n<p>For this year\u2019s Annual Campaign, the YMCA of San Diego County team is approaching things a little differently. Instead of one main campaign, each of the YMCA of San Diego County\u2019s branch locations, social services, and overnight camps will have its own campaign. This will help the <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/classy-salesforce-integration\/\">data flow seamlessly from GoFundMe Pro into the YMCA of San Diego County\u2019s new CRM, Salesforce<\/a>, but also allow each location to further personalize its supporters\u2019 giving experiences.<\/p>\n\n\n\n<p>All gifts go to individual YMCA of San Diego County locations and programs. For example, a supporter might be more inclined to give to the aquatics program at the Mission Valley YMCA, which is in their neighborhood. The YMCA team can easily allocate that donation to the correct fundraiser and\/or program the donor is excited to give to.<\/p>\n\n\n\n<p>Creating separate campaigns for each YMCA location in San Diego County might seem like a daunting task, but with <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/campaign-templating\/\">GoFundMe Pro&#8217;s templating functionality<\/a>, the YMCA of San Diego County team streamlined this process by creating a single campaign. From that campaign, the team was able to duplicate it for each location, customizing the name, hero image, and programs for each branch. This saved the team time cross-checking all of the backend settings so they could focus on creating the best giving experience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1242\" height=\"584\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/give-today_desktop.png\" alt=\"\" class=\"wp-image-33104\" style=\"width:983px;height:auto\"\/><figcaption class=\"wp-element-caption\">Mission Valley YMCA\u2019s 2025 annual campaign impact blocks<\/figcaption><\/figure>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a community of YMCA advocates Each of the YMCA of San Diego County\u2019s fourteen locations participates in the Annual Campaign, a peer-to-peer fundraiser that rallies support around the county&#8217;s highest-need communities.&nbsp; To ensure the success of the Annual Campaign and raise more money each year, the YMCA of San Diego County has fostered a [&hellip;]<\/p>\n","protected":false},"featured_media":30424,"template":"","class_list":["post-30367","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - 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