{"id":30747,"date":"2024-12-26T10:01:04","date_gmt":"2024-12-26T18:01:04","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=30747"},"modified":"2025-10-14T07:31:55","modified_gmt":"2025-10-14T14:31:55","slug":"breastcancer-org","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/breastcancer-org\/","title":{"rendered":"Breastcancer.org increased its median gift size by 10% with Studio"},"content":{"rendered":"\n
\n
\n \n
\n
\n \n\n

Results from the Breast Cancer Awareness Month match campaign:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
\n
\n
\n

Over $58,000 <\/span><\/h3>\n

raised <\/span><\/p>\n <\/div>\n <\/div>\n\n

\n
\n

18% increase <\/span><\/h3>\n

in average gift size year over year<\/span><\/p>\n <\/div>\n <\/div>\n\n

\n
\n

10% lift <\/span><\/h3>\n

in median gift size year over year<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Breast Cancer Awareness Month match campaign on Studio<\/h2>\n\n\n\n

Every October, Breastcancer.org<\/a> runs a campaign for Breast Cancer Awareness Month. This year, the team decided to test Studio<\/a>, GoFundMe Pro\u2019s donation website builder, which the team had success with throughout the year for several other match campaigns. The goal was to strike an emotional chord, connect supporters with its mission, and compel them to give.<\/p>\n\n\n\n

With Studio\u2019s drag-and-drop functionality, dynamic building blocks, and overall design flexibility, the team was empowered to design a beautiful campaign without technical support. The campaign featured an embedded donation form, which kept donors on the same page when making a gift. <\/p>\n\n\n\n

The campaign also showed off eye-catching impact tiles with pre-selected giving amounts and frequencies, including one for Breastcancer.org\u2019s monthly recurring giving program<\/a>, the Circle of Care.<\/p>\n\n\n\n

\"Breastcancer.org\u2019s
Breastcancer.org\u2019s match campaign on Studio<\/figcaption><\/figure>\n\n\n\n
\n
\n

Being able to clearly show our story and offer a way to donate on the same page is instrumental. Studio is easy to use with the drag-and-drop functionality and column layouts, so we\u2019ve been able to build a visually appealing campaign without the need for custom coding.<\/p>\n\n \n