{"id":30805,"date":"2026-02-18T10:44:00","date_gmt":"2026-02-18T18:44:00","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=30805"},"modified":"2026-04-16T14:56:20","modified_gmt":"2026-04-16T21:56:20","slug":"joni-and-friends","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/joni-and-friends\/","title":{"rendered":"Joni and Friends grew 34% year over year on Giving Tuesday with Campaign Studio"},"content":{"rendered":"\n

Giving Tuesday 2025 results*:<\/strong><\/h3>\n\n\n
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Raised 72%<\/p>\n

above its ambitious goal<\/p>\n <\/div> \n \n

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Raised 34%<\/p>\n

more year over year<\/p>\n <\/div> \n \n

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24% more gifts<\/p>\n

year over year<\/p>\n <\/div> \n \n

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10% increase<\/p>\n

in conversion year over year<\/p>\n <\/div> \n <\/div>\n<\/section>\n\n\n

*Based on 2025 GoFundMe Pro data<\/p>\n\n\n\n

Using Campaign Studio for the first time on Giving Tuesday<\/h2>\n\n\n\n

Every year from November 1 through December 31, Joni and Friends<\/a> runs a campaign to spread Christmas hope. Through this year-end campaign, donors can contribute $250 to provide a pediatric wheelchair and a Bible in the recipient\u2019s language. Giving Tuesday, one of the most important philanthropic days of the year, falls right in the middle of the campaign. <\/p>\n\n\n\n

In 2024, the team had just started testing and seeing early success with Campaign Studio<\/a>\u2014GoFundMe Pro\u2019s donation website builder. They decided to use it for their Giving Tuesday campaign, which, like the year-end Perfect Gift campaign, focused on the pediatric wheelchair, but introduced a unique individual’s story to set it apart. A generous gift match featured on the Studio campaign page meant that every dollar raised that day would be doubled.<\/p>\n\n\n\n

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2024 Giving Tuesday campaign on Campaign Studio<\/figcaption><\/figure>\n\n\n\n

Optimizing the donation flow from start to finish<\/h2>\n\n\n\n

When a supporter decided to make a gift, the Studio checkout process guided them through a few short steps and kept them on the same page. In addition, the Joni and Friends team mastered its donation follow-up strategy, which included personal touches and automated nudges that were easy to customize in Campaign Studio.<\/p>\n\n\n\n

With its high-performing Studio campaign, Joni and Friends raised<\/strong> 121% more than the previous year\u2014and grew its number of gifts by 37%<\/strong>! This proved the incredible impact of powerful storytelling, backed by technology that empowered donors to make contributions.<\/p>\n\n\n\n

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We found that the match was a really powerful motivator, but the ease of giving was what really set this campaign apart and led to the amazing success that we saw on Giving Tuesday.<\/p>\n\n \n