{"id":30810,"date":"2025-01-16T10:41:09","date_gmt":"2025-01-16T18:41:09","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=30810"},"modified":"2025-11-06T14:18:57","modified_gmt":"2025-11-06T22:18:57","slug":"austin-pets-alive","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/austin-pets-alive\/","title":{"rendered":"Austin Pets Alive! brought in 10% more donors YoY on Giving Tuesday with Studio"},"content":{"rendered":"\n
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Giving Tuesday results with GoFundMe Pro:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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$155,000 <\/span><\/h3>\n

raised in one day<\/span><\/p>\n <\/div>\n <\/div>\n\n

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10% more<\/h3>\n

donors year over year<\/p>\n <\/div>\n <\/div>\n\n

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50% higher<\/h3>\n

average gift amount than the overall average for the year<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Creating an optimized Giving Tuesday campaign with Studio<\/h2>\n\n\n\n

Austin Pets Alive!<\/a> was looking for a way to customize its campaigns even further this year. So when they saw the capabilities of Studio<\/a>, GoFundMe Pro donation website builder, they knew they wanted to use it for Giving Tuesday to optimize the campaign to raise more money to support saving lives all year round.<\/p>\n\n\n\n

The team was most excited about Studio’s drag-and-drop capabilities, which allowed them to do the setup themselves, saving time on intricate designing and coding that typically required a designer. The design flexibility minimized clicks for donors and left space for Austin Pets Alive! to tell a story through text and imagery.<\/p>\n\n\n\n

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Giving Tuesday campaign on Studio with Intelligent Ask Amounts<\/figcaption><\/figure>\n\n\n\n

Studio functionality that Austin Pets Alive! took advantage of for its Giving Tuesday campaign:<\/p>\n\n\n\n