{"id":30955,"date":"2025-01-30T13:02:31","date_gmt":"2025-01-30T21:02:31","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=30955"},"modified":"2025-11-20T07:54:45","modified_gmt":"2025-11-20T15:54:45","slug":"lucile-packard-foundation","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/lucile-packard-foundation\/","title":{"rendered":"Lucile Packard Foundation raised 44% more on Giving Tuesday with Studio"},"content":{"rendered":"\n
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Giving Tuesday results on GoFundMe Pro:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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44% increase<\/h3>\n

in dollars raised year over year<\/span><\/p>\n <\/div>\n <\/div>\n

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44% higher<\/h3>\n

average gift amount than the overall average for the year<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n\n

Embracing Studio for continued fundraising growth <\/h2>\n\n\n\n

Lucile Packard Foundation for Children\u2019s Health<\/a> is a constant early tester and champion of GoFundMe Pro\u2019s latest tools. Already familiar and impressed with GoFundMe Pro’s other campaign types, the Lucile Packard Foundation team is always on the lookout for ways to improve and innovate. When Studio<\/a> was released, the team eagerly raised their hands to start testing.<\/p>\n\n\n\n

After the initial success with Studio throughout the year, including their evergreen donation forms, a Mother\u2019s Day campaign, and a back-to-school campaign, the Lucile Packard Foundation decided to use the donation website builder for its Giving Tuesday campaign. <\/p>\n\n\n\n

Telling a unified story on Giving Tuesday <\/h2>\n\n\n\n

In previous years, the Lucile Packard Foundation team noticed an opportunity to increase engagement and conversion by creating a cohesive campaign that supporters could rally around at year-end. So in 2024, they crafted a compelling campaign theme, \u201cMaking Futures Bright,\u201d and focused on rich content and imagery that featured three powerful Patient Hero stories, one of which was highlighted on Giving Tuesday. All outreach and marketing efforts led to the Studio campaign so that the storytelling and campaign theme were front and center.<\/p>\n\n\n\n

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We want to honor our Patient Heroes, their stories, and their families. Studio allows us to align with our brand and gives us flexibility in storytelling, which is very important to us, in a way that\u2019s seamless across our direct marketing campaigns.<\/p>\n\n \n