{"id":31169,"date":"2025-02-28T12:44:07","date_gmt":"2025-02-28T20:44:07","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=31169"},"modified":"2025-10-22T05:15:33","modified_gmt":"2025-10-22T12:15:33","slug":"national-civil-rights-museum","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/national-civil-rights-museum\/","title":{"rendered":"National Civil Rights Museum increased average gift size by 62% year over year with Intelligent Ask Amounts"},"content":{"rendered":"\n
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Results with Intelligent Ask Amounts year over year:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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62% increase<\/h3>\n

in average gift size on December 31st<\/p>\n <\/div>\n <\/div>\n\n

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23% increase<\/h3>\n

in total gifts in December<\/p>\n <\/div>\n <\/div>\n\n

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116% increase<\/h3>\n

in average gift size on MLK Jr. Day<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Increasing average gift size with GoFundMe Pro’s Intelligent Ask Amounts<\/h2>\n\n\n\n

The National Civil Rights Museum (NCRM)<\/a> upgraded its campaign on GoFundMe Pro’s Studio platform<\/a> to maximize fundraising throughout December, including GivingTuesday and year-end giving\u2014two of the biggest philanthropic days of the year.<\/p>\n\n\n\n

To optimize results, the NCRM team activated Intelligent Ask Amounts<\/a>, a feature that predicts the most likely donation amount for each supporter based on factors like past giving history, location, device, and time of day. The campaign also leveraged impact tiles to showcase special sponsor opportunities and included a matching gift from a Memphis Grizzlies NBA player, further incentivizing donations.<\/p>\n\n\n\n

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Year-end campaign with Intelligent Ask Amounts on Studio<\/figcaption><\/figure>\n\n\n\n

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In December, total gifts increased by 23%, and average gift size grew by 62% on December 31st.<\/strong> The NCRM team is confident that Intelligent Ask Amounts played a big part. <\/p>\n\n\n\n

These impressive results with Intelligent Ask Amounts are not an anomaly. This growth trend continued on Martin Luther King Jr. Day when NCRM saw a 116% increase in the average donation size year over year<\/strong>.<\/p>\n\n\n\n

Using Studio\u2019s suite of tools to make giving easier and bring more donors into the fold<\/h2>\n\n\n\n

While NCRM\u2019s core mission is centered on Black history year-round, this Black History Month, the team is creating a dedicated opportunity to emphasize monthly giving in a digital and print initiative that will link back to a Studio campaign. That way, donors can show their support for the Museum all year long.<\/p>\n\n\n\n

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I have nothing but good things to say about Studio. Our experience has been really positive and the transition has been so easy thanks to the drag-and-drop functionality and design flexibility. Our incredible results so far speak for themselves, and we\u2019re excited for the evolution of Studio to come.<\/p>\n\n \n