{"id":31365,"date":"2025-05-06T05:57:55","date_gmt":"2025-05-06T12:57:55","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=31365"},"modified":"2025-12-09T07:00:44","modified_gmt":"2025-12-09T15:00:44","slug":"vine-maple-place","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/vine-maple-place\/","title":{"rendered":"Vine Maple Place raised 27% more period over period with GoFundMe Pro"},"content":{"rendered":"\n<section class=\"flex-two-cols \">\n    <div class=\"container\">\n    \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-results\">Results:<\/h3>\n\n            <\/div>\n        <\/div>\n    \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">204% more dollars raised <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">on Giving Tuesday year over year<\/span><\/p>\n                <\/div>\n            <\/div>\n            <div class=\"col-12 col-lg-6 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3><span style=\"font-weight: 400;\">Raised 27% more <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">period over period by switching to Studio<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-just-a-platform-but-a-partner-invested-in-its-success\">Not just a platform but a partner invested in its success<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vinemapleplace.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vine Maple Place<\/a> was looking to upgrade its online giving and replaced its previous fundraising platform with GoFundMe Pro. Once onboarded, the Vine Maple Place team quickly dove into learning the platform, attending live trainings and webinars, watching recordings, and reading support articles in <a href=\"https:\/\/academy.classy.org\/\">GoFundMe Pro Academy<\/a>. Because the resources were interactive, the Vine Maple Place team was able to follow along and build a campaign at the same time.<\/p>\n\n\n\n<p>When transitioning to GoFundMe Pro, the Vine Maple Place team was especially nervous about <a href=\"https:\/\/support.classy.org\/s\/article\/recurring-donation-migration\">migrating its recurring donors<\/a> who contribute a <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/resources\/recurring-giving-playbook\/\">predictable stream of revenue<\/a> to the nonprofit each month. A dedicated GoFundMe Pro team member assisted in the migration process from start to finish, making sure that all donor data, including contact and payment information, was moved over seamlessly without a delay in processing gifts.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We\u2019ve had an amazing experience with GoFundMe Pro from the moment we signed the contract. One of the reasons we chose GoFundMe Pro was because we wanted a partnership and my biggest rave is the personal connection I feel\u2014the GoFundMe Pro team is invested in us and that makes all the difference.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jeanna Britt<\/p>\n<p class=\"cite-role\">Development Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">Optimizing each campaign to maximize results<\/h2>\n\n\n\n<p>Before using GoFundMe Pro, Vine Maple Place\u2019s donation pages offered a basic experience, and it wasn\u2019t clear who donors were giving to. After seeing the design flexibility of <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\">Studio<\/a>, GoFundMe Pro&#8217;s donation page builder, and that it was backed by extensive research, the team knew it was the best solution for them. With 18+ dedicated campaigns, it was important to quickly convert all standard donation pages to Studio to enhance the donor experience.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">The ability to integrate design and copy on a Studio donation page to match our brand was truly transformative in building trust with our donors. This, coupled with our close GoFundMe Pro partnership, has helped us to up-level everywhere we could, all the time.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jeanna Britt<\/p>\n<p class=\"cite-role\">Development Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>During a GoFundMe Pro training session, which shared examples of a second ask\u2014using the thank-you page to share important information to donors\u2014the Vine Maple Team felt inspired and started immediately implementing several strategies, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employer-matching<\/li>\n\n\n\n<li>Upgrading to a monthly gift<\/li>\n\n\n\n<li>Scheduling a tour of the facility to see the impact of a gift<\/li>\n\n\n\n<li>Spreading the word with social sharing capabilities<\/li>\n<\/ul>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">After seeing some examples of thank-you pages that GoFundMe Pro shared, I chose to take some information off of the donation page and move it to the thank-you page to quiet down the noise when making the first ask. That was probably my biggest \u201cAha\u201d moment.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jeanna Britt<\/p>\n<p class=\"cite-role\">Development Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p><strong>By converting all standard donation pages to Studio and optimizing each campaign, Vine Maple Place raised 27% more period over period.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1242\" height=\"818\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/vine-maple-place_desktop.png\" alt=\"\" class=\"wp-image-33113\"\/><figcaption class=\"wp-element-caption\">Recurring giving upsell on a thank-you page<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-raising-204-more-on-giving-tuesday-with-studio\">Raising 204% more on Giving Tuesday with Studio<\/h3>\n\n\n\n<p>Going into its second giving season using the GoFundMe Pro platform and seeing early success with Studio, the team created its 2024 Giving Tuesday campaign with all of the bells and whistles. The team included storytelling elements on the donation page and upsell elements on the thank-you page, like a recurring nudge and employer matching.&nbsp;<\/p>\n\n\n\n<p><strong>In the end, the Giving Tuesday campaign raised 204% more than the previous year.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1242\" height=\"963\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/vine-maple-place_desktop-1.png\" alt=\"\" class=\"wp-image-33114\" style=\"width:1160px;height:auto\"\/><figcaption class=\"wp-element-caption\">Giving Tuesday campaign on Studio<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Jeanna\u2019s GoFundMe Pro tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Look at what other nonprofits are doing and get extra eyes on what you\u2019re doing.\n<ul class=\"wp-block-list\">\n<li>Think about how to translate an idea or a cool campaign that you saw to your own nonprofit.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Inspiration can hit at any time, so be open to it.\n<ul class=\"wp-block-list\">\n<li>We would not be seeing the success we are if we hadn\u2019t reviewed the examples that GoFundMe Pro shared.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not just a platform but a partner invested in its success Vine Maple Place was looking to upgrade its online giving and replaced its previous fundraising platform with GoFundMe Pro. Once onboarded, the Vine Maple Place team quickly dove into learning the platform, attending live trainings and webinars, watching recordings, and reading support articles in [&hellip;]<\/p>\n","protected":false},"featured_media":31952,"template":"","class_list":["post-31365","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vine Maple Place raised 27% more period over period with GoFundMe Pro - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/vine-maple-place\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vine Maple Place raised 27% more period over period with GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"Not just a platform but a partner invested in its success Vine Maple Place was looking to upgrade its online giving and replaced its previous fundraising platform with GoFundMe Pro. 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