{"id":32227,"date":"2025-06-17T14:55:10","date_gmt":"2025-06-17T21:55:10","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=32227"},"modified":"2025-09-04T07:01:36","modified_gmt":"2025-09-04T14:01:36","slug":"all-hands-and-hearts","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/all-hands-and-hearts\/","title":{"rendered":"All Hands and Hearts increased donation volume by 1,181% with GoFundMe Pro and Community Boost"},"content":{"rendered":"\n
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Digital fundraising growth year-over-year:<\/h3>\n\n <\/div>\n <\/div>\n \n
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1,181% increase <\/span><\/h3>\n

in total donation value<\/span><\/p>\n <\/div>\n <\/div>\n\n

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200% increase<\/h3>\n

in volunteer applications<\/p>\n <\/div>\n <\/div>\n\n

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2.41x<\/h3>\n

average return on ad spend across all campaigns<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

All Hands and Hearts (AHAH)<\/a> needed a way to balance its rapid-response disaster relief campaigns with digital fundraising that was effectively reaching the right audience of supporters and potential volunteers. With digital trends constantly evolving, the AHAH team recognized the need to stay on top of social media trends, new ad formats, and shifting donor behavior. All of this called for an advanced, data-driven approach to fundraising.<\/p>\n\n\n\n

A powerful emergency fundraising campaign strategy<\/h2>\n\n\n\n

To be prepared to react quickly whenever a disaster or emergency strikes, AHAH created an evergreen Disaster Relief Fund using GoFundMe Pro\u2019s campaign builder, Studio<\/a>. Studio’s customization, no-code capabilities, and fast page speeds made it the ideal tool to save the internal team time and simplify the giving experience for donors.<\/p>\n\n\n\n

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Evergreen disaster relief Studio campaign<\/figcaption><\/figure>\n\n\n\n

AHAH also partnered with Community Boost<\/a>, a nonprofit digital marketing agency, to polish its campaigns and get in front of the right people. The Community Boost team prepared ad variations in advance across Google and Meta, so it could launch as soon as a disaster arose. The call to action (CTA) for each ad linked directly to the Disaster Relief Fund.<\/p>\n\n\n\n

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 <\/strong>Meta ad example<\/figcaption><\/figure>\n\n\n\n
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GoFundMe Pro\u2019s landing pages have been a game-changer for the campaigns we run. They\u2019re built to convert, easy to design, and optimized for donor action. It\u2019s a critical part of our strategy when it comes to turning interest into impact.<\/p>\n\n \n