{"id":32732,"date":"2025-07-24T09:21:41","date_gmt":"2025-07-24T16:21:41","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=32732"},"modified":"2025-10-17T15:18:18","modified_gmt":"2025-10-17T22:18:18","slug":"the-salvation-army","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/the-salvation-army\/","title":{"rendered":"The Salvation Army sees a 46% increase in completed donations with Campaign Studio"},"content":{"rendered":"\n
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A\/B test results with Studio:<\/h3>\n\n <\/div>\n <\/div>\n \n
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46% higher<\/h3>\n

overall donation completion rate<\/p>\n <\/div>\n <\/div>\n\n

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32% higher<\/h3>\n

\u201cGive monthly\u201d donation completion rate<\/p>\n <\/div>\n <\/div>\n\n

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Increased<\/h3>\n

page load speed resulting in more donations<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Setting up an A\/B test to validate assumptions with Studio<\/h2>\n\n\n\n

The Salvation Army<\/a> team wanted to optimize performance across all donation pages, including load speeds and the donor checkout experience. Already familiar with GoFundMe Pro\u2019s Studio<\/a> donation page builder and the results other organizations have seen on Studio, The Salvation Army believed that it would outperform existing pages. However, before making the switch, the team wanted to conduct a thorough A\/B test to ensure the best results.<\/p>\n\n\n\n

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The A\/B test was about validating what we were anticipating would happen with Studio, and making sure that we were doing our due diligence to confirm what we were expecting to happen actually did happen.<\/p>\n\n \n