{"id":32795,"date":"2025-08-13T05:47:46","date_gmt":"2025-08-13T12:47:46","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=32795"},"modified":"2025-11-05T11:31:03","modified_gmt":"2025-11-05T19:31:03","slug":"project-angel-food","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/project-angel-food\/","title":{"rendered":"Project Angel Food doubles donations at Lead With Love televised special with Campaign Studio"},"content":{"rendered":"\n
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Lead with Love<\/em> results:<\/h3>\n\n <\/div>\n <\/div>\n \n
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Over $729,000<\/h3>\n

raised<\/p>\n <\/div>\n <\/div>\n\n

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2x raised<\/h3>\n

year-over-year on the day of the televised special<\/p>\n <\/div>\n <\/div>\n\n

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65% more<\/h3>\n

night-of donors year-over-year<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Rallying community support at the annual Lead With Love<\/em> televised special<\/h2>\n\n\n\n

After the devastating wildfires swept through Los Angeles in early 2025, Project Angel Food<\/a>\u2019s sixth annual live television special, Lead with Love<\/em>, took on a new meaning. The show focused on bringing the community together and uplifting neighbors during their time of need. With an all-star line-up of celebrities, performers, and musicians, the goal was to spread a message of hope and resilience.<\/p>\n\n\n\n

After seeing the night-of fundraising plateau over the past few years, the Project Angel Food team knew something had to change. That\u2019s when Brent Webster, their Sr. Special Events Manager, suggested a new fundraising platform. Already familiar with GoFundMe Pro, he recommended trying the platform to give Project Angel Food\u2019s fundraising efforts a much-needed boost. Once the Project Angel Food team got access to their GoFundMe Pro account, they wasted no time learning the platform’s ins and outs and starting to prepare for the televised special, which was less than two months away. <\/p>\n\n\n\n

The Project Angel Food team decided to use GoFundMe Pro\u2019s Campaign Studio<\/a> for the Lead With Love<\/em> landing page for its storytelling capabilities. This made it easy to highlight the message, star-packed lineup, and list of sponsors, all while providing a simple way for supporters to make a gift. Whether a supporter scanned the QR code on their television screen, went to Project Angel Food\u2019s website, or called the phone bank, all donations were routed through the Campaign Studio donation page.<\/p>\n\n\n\n

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Lead with Love<\/em> televised special donation page on Campaign Studio<\/figcaption><\/figure>\n\n\n\n

Raising more with Campaign Studio<\/h2>\n\n\n\n

Campaign Studio\u2019s streamlined giving experience helped donors complete their gifts faster. For donors who called in, that meant getting on the phone faster with a celebrity who thanked them for their gift. In total, <\/strong>Lead With Love<\/em><\/strong> raised over $729,000 from sponsorships and direct donations, with 65% more supporters donating on the night of the event. Both day-of donations and viewership doubled <\/strong>year over year.<\/strong><\/p>\n\n\n\n

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The fundraising results from the telethon have been consistent over the last couple of years. This year, using GoFundMe Pro, we saw a huge spike in the number of gifts made on the night of.<\/p>\n\n \n