{"id":33039,"date":"2025-10-14T06:42:57","date_gmt":"2025-10-14T13:42:57","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=33039"},"modified":"2025-12-09T06:56:35","modified_gmt":"2025-12-09T14:56:35","slug":"dell-childrens-foundation","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/dell-childrens-foundation\/","title":{"rendered":"Dell Children\u2019s Foundation raised 4x more year over year during Giving Season with Campaign Studio"},"content":{"rendered":"\n
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End-of-year results with GoFundMe Pro and Campaign Studio:<\/h3>\n\n <\/div>\n <\/div>\n \n
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Raised 4x<\/h3>\n

more year over year<\/p>\n <\/div>\n <\/div>\n\n

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51% increase<\/h3>\n

in the number of gifts year over year<\/p>\n <\/div>\n <\/div>\n\n

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Surpassed<\/h3>\n

fundraising goal before the match<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

From bold fundraising goals to big results<\/h2>\n\n\n\n

Dell Children\u2019s Foundation<\/a> knew they wanted to make their end-of-year fundraising season different. After years of steady results, the team was ready to try something new and see what was possible. <\/p>\n\n\n\n

Their strategy centered around storytelling and engagement. For the first time, the team launched a campaign using Campaign Studio<\/a>, GoFundMe Pro\u2019s campaign builder, highlighting two patient stories: Joaquin\u2019s story on Giving Tuesday and Evie\u2019s during the final push to December 31st. Dynamic features like a progress bar and activity feed drove donor engagement, while a sponsor match added a sense of urgency and inspired even greater generosity.<\/p>\n\n\n\n

To expand their reach on Giving Tuesday and leading up to December 31st, the Dell Children\u2019s team significantly increased email outreach and added a promo bar and pop-up on their homepage to drive traffic to the Studio campaign. <\/p>\n\n\n\n

These efforts paid off in a big way. Dell Children\u2019s Foundation surpassed its fundraising goal even before the match. On their end-of-year campaign page, they raised 4x more year over year, saw a 51% increase in gifts, and received their highest average gift size to date\u2014marking a record-breaking milestone and setting a new standard for success.<\/strong><\/p>\n\n\n\n

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With Studio, we were able to bring our campaign to life in new ways. We set an ambitious public fundraising goal and showed our progress in real time. While we tried a variety of strategies, from matches to timely emails on Giving Tuesday and New Year\u2019s Eve, we believe that Studio gave us the platform we needed to inspire generosity and help us reach our ambitious fundraising goals.<\/p>\n\n \n