{"id":33709,"date":"2025-12-22T10:37:01","date_gmt":"2025-12-22T18:37:01","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=33709"},"modified":"2025-12-22T10:37:07","modified_gmt":"2025-12-22T18:37:07","slug":"musicians-on-call","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/musicians-on-call\/","title":{"rendered":"How Musicians On Call grew recurring giving by 24% year-over-year with Campaign Studio"},"content":{"rendered":"\n
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Recurring giving results*:<\/h3>\n\n <\/div>\n <\/div>\n \n
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24% growth<\/h3>\n

in active recurring plans year-over-year<\/p>\n <\/div>\n <\/div>\n\n

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$44.08<\/h3>\n

average recurring donation amount<\/p>\n <\/div>\n <\/div>\n\n

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25 months<\/h3>\n

average recurring plan length<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

*Based on 2023-2025 GoFundMe Pro data for Musicians On Call<\/p>\n\n\n\n

The path to scaling recurring giving<\/h2>\n\n\n\n

Musicians On Call<\/a> was looking for ways to attract new recurring donors<\/a> by simplifying the giving process and deepening their connection to the mission, with the hope that they would become lifelong supporters.<\/p>\n\n\n\n

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Half the battle is connecting with people and inspiring them to support your cause. But if someone clicks on a link and it\u2019s a difficult donation process, there are too many steps, or their preferred payment method isn\u2019t accepted, you\u2019re going to lose them.<\/p>\n\n \n