{"id":33832,"date":"2026-02-17T07:38:07","date_gmt":"2026-02-17T15:38:07","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=33832"},"modified":"2026-04-16T14:57:08","modified_gmt":"2026-04-16T21:57:08","slug":"hope-international","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/hope-international\/","title":{"rendered":"More than 50% of donors gave multiple gifts in a single transaction through HOPE International\u2019s Gift Catalog"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-results-with-giving-cart\">Results with Giving Cart*:<\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>51% of donors<\/h3>\n<p>chose to give multiple gifts in a single transaction<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>64% higher<\/h3>\n<p>average donation amounts for transactions that included more than one item<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>4.2 gifts<\/h3>\n<p>per transaction, on average<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<p>*Based on 2025 GoFundMe Pro data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-streamlining-the-giving-experience-while-increasing-operational-efficiency\">Streamlining the giving experience while increasing operational efficiency<\/h2>\n\n\n\n<p>Prior to GoFundMe Pro, <a href=\"https:\/\/www.hopeinternational.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">HOPE International<\/a>&#8216;s giving initiatives were spread across multiple platforms, creating challenges like manually importing transactions into Salesforce. HOPE&#8217;s goal was to find a solution that could holistically support all of its internal teams\u2014from Development to Marketing and Events\u2014 on a single, unified platform. With GoFundMe Pro, they\u2019ve achieved exactly that.\u00a0<\/p>\n\n\n\n<p>This unified approach empowered the HOPE team to apply a cohesive, modern giving experience to a long-standing campaign, the Gift Catalog, which invites younger generations and families to support HOPE\u2019s work in a creative way. The most recent campaign used <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/giving-cart\/\">GoFundMe Pro\u2019s Giving Cart<\/a> and was organized thematically around the types of work people and entrepreneurs served by HOPE do around the world, such as farming, tailoring, and shopkeeping. While the gifts are symbolic, they represent real change in the lives of those HOPE serves.<\/p>\n\n\n\n<p>By adopting Giving Cart as part of its Gift Catalog campaign strategy, the HOPE team was able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase operational efficiency: <\/strong>Transaction data was imported into Salesforce immediately.&nbsp;<\/li>\n\n\n\n<li><strong>Improve the donor experience: <\/strong>The digital catalog was integrated onto a single platform, providing a more branded user journey.<\/li>\n\n\n\n<li><strong>Create a strategic design:<\/strong> Thematic organization and clear storytelling helped explain HOPE&#8217;s microfinance model and resonate with supporters.<\/li>\n<\/ul>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We chose GoFundMe Pro because we wanted a unified platform that could both support giving, but also event registration, and not have to splinter those out or silo them. Giving Cart is all that combined in one campaign. Our supporters can give gifts, and their receipt is combined in one easy-to-use place along with our own reporting.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jeremy Denlinger<\/p>\n<p class=\"cite-role\">Digital Design Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>The biggest operational win for the HOPE International team was the seamless integration of their Gift Catalog campaign with their existing data processes. By consolidating their data flow onto the GoFundMe Pro platform, they reduced the need for manual segmentation and streamlined the process. This operational efficiency freed up staff time and provided a more immediate and accurate picture of donor activity, laying the foundation for significant improvements in donor engagement.<\/p>\n\n\n\n<p><strong>The Gift Catalog campaign resulted in more engaged donors, with 51% choosing to give multiple gifts in a single transaction\u2014raising the average to 4.2 gifts per transaction. Not only are donors inspired to give in more ways when given the opportunity, but their donation amounts were 64% higher on average for donations with more than one item*.<\/strong><\/p>\n\n\n\n<p>*Results reflect HOPE International\u2019s campaign strategy and may vary for other organizations.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1584\" height=\"1538\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/01\/PRO_Case-Study_HOPE-International-_product-shot-2.png\" alt=\"\" class=\"wp-image-33836\"\/><figcaption class=\"wp-element-caption\">Gift Catalog campaign with Giving Cart<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Jeremy&#8217;s GoFundMe Pro tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get connected with the GoFundMe Pro team to leverage their insights and available resources.<\/li>\n\n\n\n<li>Take the time to thoughtfully customize campaign elements, like branding and ask strings, to match the user journey and ensure a cohesive and logical experience for your supporters.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n.cs-header .cs-title h1 { font-size: 54px;}\n.cs-header .cs-logo img { width: auto; }\n\n.bottom-banner .row .c-rad-module__title {\n    display: inline-block;\n    padding-right: 7px;\n    font-size: 36px;\n}\n@media (min-width: 993px) and (max-width: 1100px) {\n\t.cs-header .cs-title h1 { font-size: 50px; }\n}\n@media (max-width: 992px) {\n\t.cs-header .cs-title h1 { font-size: 44px; line-height: 46px }\n}\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Based on 2025 GoFundMe Pro data Streamlining the giving experience while increasing operational efficiency Prior to GoFundMe Pro, HOPE International&#8216;s giving initiatives were spread across multiple platforms, creating challenges like manually importing transactions into Salesforce. HOPE&#8217;s goal was to find a solution that could holistically support all of its internal teams\u2014from Development to Marketing and [&hellip;]<\/p>\n","protected":false},"featured_media":33833,"template":"","class_list":["post-33832","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More than 50% of donors gave multiple gifts in a single transaction through HOPE International\u2019s Gift Catalog - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/hope-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than 50% of donors gave multiple gifts in a single transaction through HOPE International\u2019s Gift Catalog\" \/>\n<meta property=\"og:description\" content=\"*Based on 2025 GoFundMe Pro data Streamlining the giving experience while increasing operational efficiency Prior to GoFundMe Pro, HOPE International&#8216;s giving initiatives were spread across multiple platforms, creating challenges like manually importing transactions into Salesforce. 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