{"id":33855,"date":"2026-01-30T08:43:24","date_gmt":"2026-01-30T16:43:24","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=33855"},"modified":"2026-04-16T15:00:42","modified_gmt":"2026-04-16T22:00:42","slug":"university-of-nebraska-foundation","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/university-of-nebraska-foundation\/","title":{"rendered":"University of Nebraska Foundation sees a 28% increase in gifts with GoFundMe Pro\u2019s tools"},"content":{"rendered":"\n
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Results from the sock campaigns on Studio*:<\/h3>\n\n <\/div>\n <\/div>\n \n
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13% more<\/h3>\n

raised year over year<\/p>\n <\/div>\n <\/div>\n

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28% increase<\/h3>\n

in gifts year over year<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n\n

*Based on 2024-2025 GoFundMe Pro data<\/p>\n\n\n\n

Managing a complex campaign across multiple campuses<\/h2>\n\n\n\n

University of Nebraska Foundation<\/a>\u2019s Annual Campaigns team manages a unique and complex operation that serves four campuses (in addition to Nebraska Medicine): University of Nebraska at Kearney, University of Nebraska Omaha, University of Nebraska\u2013Lincoln, and University of Nebraska Medical Center. Their efforts include key initiatives such as the sock campaign, which support scholarship funds and other student needs by enticing donors with exclusive, branded socks.\u00a0<\/p>\n\n\n\n

The multi-campus nature of the campaign requires extensive internal collaboration among campus directors, assistant directors, and the marketing team for effective management.<\/p>\n\n\n\n

Streamlined donor experience drives impressive results<\/h2>\n\n\n\n

Looking for more customization and design flexibility, the Foundation team adopted Campaign Studio<\/a>, resulting in a significant improvement in their campaign experience. Specifically, Campaign Studio offers the option to include a program designation drop-down so donors can select their designated fund before completing checkout.<\/p>\n\n\n\n

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Our campus partners mentioned how much better these new Studio campaigns look compared to years past. There are a bunch of different flourishes that we added to make it more appealing for our donors and campus partners.<\/p>\n\n \n