{"id":34730,"date":"2026-02-24T09:05:45","date_gmt":"2026-02-24T17:05:45","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=34730"},"modified":"2026-04-27T06:43:14","modified_gmt":"2026-04-27T13:43:14","slug":"stand-up-to-cancer","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/stand-up-to-cancer\/","title":{"rendered":"Stand Up To Cancer brings in thousands of donations from participating in GoFundMe\u2019s experiments"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-results-from-the-gofundme-checkout-experiment-after-two-months\">Results from the GoFundMe checkout experiment after two months*:<\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>52% more<\/h3>\n<p>donation per day, on average<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>4,200+<\/h3>\n<p>donations<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>41%+ opt-in rate<\/h3>\n<p>for marketing communication<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<p>*Based on 2025-2026 GoFundMe data and Stand Up To Cancer-provided data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-decade-long-partnership-drives-product-innovation\">A decade-long partnership drives product innovation<\/h2>\n\n\n\n<p>For many organizations, including <a href=\"https:\/\/standuptocancer.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stand Up To Cancer<\/a> (SU2C), extending bandwidth and maximizing reach are constant challenges. This has driven the team to be innovative and rely on technology to scale its operations. Martin Quessenberry, SVP of Digital Transformation and Innovation at SU2C, has been a close partner of GoFundMe and GoFundMe Pro for over 10 years, spanning multiple nonprofits.<br><\/p>\n\n\n\n<div class=\"wp-block-group alignfull portrait-wistia-embed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/hszy0mekdm.js\" async type=\"module\"><\/script><style>wistia-player[media-id='hszy0mekdm']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/hszy0mekdm\/swatch'); display: block; filter: blur(5px); }<\/style> <wistia-player media-id=\"hszy0mekdm\" aspect=\"0.5625\" style=\"width: 366px;height: 650px;\"><\/wistia-player>\n<\/div>\n\n\n\n<p>GoFundMe\u2019s experimentation roadmap is continuously evolving, and opportunities are shaped by partner readiness, mission alignment, and platform priorities. By partnering with GoFundMe, SU2C has a critical advantage to influence product development and participation in platform-wide experiments that help reach new audiences. One such experiment involved SU2C opting into asking supporters who donated to cancer-related GoFundMe fundraisers to make an optional donation to SU2C at checkout.<\/p>\n\n\n\n<p>The goal of the low-lift test was to capture incremental revenue from supporters on GoFundMe who are already motivated to give, establish a new pathway for nonprofit discovery and donor acquisition, and create new donor relationships from marketing consent that bring future engagement beyond the initial gift. The checkout experiment led to impressive initial results for SU2C, a 52% increase in donations per day, on average, and $21,000 raised within the first two months.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We\u2019re excited about the results that have come out of the checkout experiment. We can capitalize on GoFundMe\u2019s product improvements and increase exposure to donors and potential donors, which will help to drive both immediate funding and long-term donor relationships.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Martin Quessenberry<\/p>\n<p class=\"cite-role\">SVP of Digital Transformation and Innovation at Stand Up To Cancer<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-a-data-driven-donor-nurture-strategy\">A data-driven donor nurture strategy<\/h2>\n\n\n\n<p>While the checkout experiment generated over 4,200 gifts, the true value lies in the donor data. A key success metric was the 41% of donors who provided marketing consent. These donors are being added to Salesforce, and with the help of <a href=\"https:\/\/www.dataro.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dataro<\/a>, real-time AI-powered data analysis can help SU2C understand why donors gave, their capacity to give, and their communication preferences, enabling effective segmentation. This data-first mindset ensures that every experimental opportunity is maximized to build a sustainable, long-term donor file.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center product-image-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"326\" height=\"658\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/02\/Pro_Case-study_Stand-up-to-cancer_donation-mockup_v3.gif\" alt=\"\" class=\"wp-image-34762\"\/><figcaption class=\"wp-element-caption\">Checkout experiment on GoFundMe<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Dataro and GoFundMe Pro are powerful on their own, but together they close the gap between intelligence and execution\u2014helping Stand Up To Cancer move seamlessly from knowing who to focus on to actually acting on it. Dataro\u2019s predictive models remove guesswork from sustainer growth, whilst surfacing hidden mid-level and major giving prospects. Those insights then flow directly into GoFundMe Pro, where Stand Up To Cancer can bring them to life through personalized landing pages and targeted supporter journeys. The result is smarter work, stronger stewardship, and better fundraising outcomes with less wasted effort.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Aleks Chojnacki<\/p>\n<p class=\"cite-role\">Head of Partnerships at Dataro<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">New innovations to continue product and donor acquisition growth&nbsp;<\/h2>\n\n\n\n<p>After the success of the checkout experiment, SU2C is eager to pilot and test new ways donors discover nonprofits on GoFundMe\u2014including its own. In addition to expanding its digital footprint, SU2C is actively leveraging <a href=\"https:\/\/gofundme.to\/c\/gofundme-charity-streaming\">GoFundMe\u2019s live fundraising tools<\/a> to engage an influencer and creator market that already supports SU2C\u2019s mission.*<\/p>\n\n\n\n<p>*Results reflect Stand Up To Cancer\u2019s campaign strategy and may vary for other organizations.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">The exposure and revenue being generated from these experiments are phenomenal, but the value is in the data that we\u2019re receiving. Because of the conversion rate and the number of people opting in to receive communications from us, that\u2019s where the true value is that we can optimize.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Martin Quessenberry<\/p>\n<p class=\"cite-role\">SVP of Digital Transformation and Innovation at Stand Up To Cancer<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Martin&#8217;s GoFundMe Pro tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Share candid feedback\u2014your insights can influence product development and simplify your daily work.<\/li>\n\n\n\n<li>Utilize GoFundMe Pro\u2019s platform flexibility for high-end customization to build, design, and develop campaigns that fully align with your organization&#8217;s needs.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n.cs-products{display:none}\n.portrait-wistia-embed {\n    display: flex;\n    justify-content: center;\n    padding: 0 0 2rem 0;\n}\n.portrait-wistia-embed iframe {\n  max-height: 600px !important;\n}\n.product-image-column {\ndisplay:flex;\njustify-content:center\n}\n@media (max-width: 768px) {\n    .product-image-column {\n        padding: 2rem 0 0 0;\n    }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>*Based on 2025-2026 GoFundMe data and Stand Up To Cancer-provided data A decade-long partnership drives product innovation For many organizations, including Stand Up To Cancer (SU2C), extending bandwidth and maximizing reach are constant challenges. This has driven the team to be innovative and rely on technology to scale its operations. Martin Quessenberry, SVP of Digital [&hellip;]<\/p>\n","protected":false},"featured_media":34744,"template":"","class_list":["post-34730","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stand Up To Cancer brings in thousands of donations from participating in GoFundMe\u2019s experiments - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/stand-up-to-cancer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stand Up To Cancer brings in thousands of donations from participating in GoFundMe\u2019s experiments\" \/>\n<meta property=\"og:description\" content=\"*Based on 2025-2026 GoFundMe data and Stand Up To Cancer-provided data A decade-long partnership drives product innovation For many organizations, including Stand Up To Cancer (SU2C), extending bandwidth and maximizing reach are constant challenges. 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