{"id":34981,"date":"2026-04-10T06:31:55","date_gmt":"2026-04-10T13:31:55","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=34981"},"modified":"2026-04-16T14:53:13","modified_gmt":"2026-04-16T21:53:13","slug":"cleveland-clinic-foundation","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/cleveland-clinic-foundation\/","title":{"rendered":"VeloSano\u2019s annual Bike to Cure event raises the bar to fund Cleveland Clinic\u2019s cancer research"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-bike-to-cure-2025-results\"><strong>Bike to Cure 2025 results*:<\/strong><\/h3>\n\n\n<section class=\"four-columns \">\n    <div class=\"four-columns-row\">\n                                    \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.3s\">\n                    <p class=\"four-columns-header\">3,100+<\/p>\n                    <p class=\"four-columns-content\">individual fundraising pages<\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.6s\">\n                    <p class=\"four-columns-header\">160+<\/p>\n                    <p class=\"four-columns-content\">active fundraising teams<\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.9s\">\n                    <p class=\"four-columns-header\">8% increase<\/p>\n                    <p class=\"four-columns-content\">in the total raised per active team year over year <\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"1.2s\">\n                    <p class=\"four-columns-header\">7% increase<\/p>\n                    <p class=\"four-columns-content\">in average transaction size year over year<\/p>\n                <\/div>            \n                        <\/div>\n<\/section>\n\n\n<p>*Based on 2024-2025 GoFundMe Pro data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-streamlining-the-participant-experience-to-maximize-conversion\">Streamlining the participant experience to maximize conversion<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.velosano.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">VeloSano<\/a>, the year-round fundraising movement that connects the cancer community with <a href=\"https:\/\/my.clevelandclinic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cleveland Clinic<\/a>\u2019s research, innovation, and care, began as the Bike to Cure fundraising event. It has since evolved into an umbrella program for all cancer research fundraising at Cleveland Clinic, but Bike to Cure remains the heartbeat of the movement.<\/p>\n\n\n\n<p>The core strategy behind VeloSano\u2019s success is staying relational rather than transactional, with a focus on empowering participants to share their personal &#8216;why&#8217;. For going on eight years, the Cleveland Clinic Foundation team has partnered with GoFundMe Pro, leveraging its <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/peer-to-peer-fundraising\/\">peer-to-peer fundraising<\/a> and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/event-registration\/\">fundraising event<\/a> tools to streamline the participant experience and maximize conversion rates.&nbsp;<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">It\u2019s a fine balance between streamlining the registration and fundraising experience to not inhibit conversion rates, while also getting all the information we want and need. With GoFundMe Pro, we\u2019ve created a seamless and intuitive process that doesn\u2019t overextend our supporters.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Mo Farunia<\/p>\n<p class=\"cite-role\">Associate Director of Development<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1350\" height=\"754\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/04\/PRO_Case-Study_-Cleaveland-Clinic_product-shot-2-1.png\" alt=\"\" class=\"wp-image-35009\"\/><figcaption class=\"wp-element-caption\">Registration with fundraising page for Bike to Cure 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-data-to-understand-and-personalize-participant-engagement\">Leveraging data to understand and personalize participant engagement<\/h2>\n\n\n\n<p>Recognizing that the Cleveland Clinic Foundation team cannot speak to every participant individually, they utilize <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/platform\/nonprofit-reporting\/\">GoFundMe Pro&#8217;s reporting capabilities<\/a> to monitor fundraising behaviors, see daily changes in raised amounts, and identify trends in fundraising and registration numbers. This approach helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify and acknowledge top individual fundraisers to learn more about their successful strategies<\/li>\n\n\n\n<li>Understand participants\u2019 \u2018why\u2019\u2014is it for the love of cycling, a personal impact story, or to feel part of the community?<\/li>\n\n\n\n<li>Personalize messaging and segment communication to meet participants where they are&nbsp;<\/li>\n<\/ul>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Making \u2018data diving\u2019 part of my everyday routine was a key to our success. I could look at my report in GoFundMe Pro, drill down into the data, and click into individual fundraisers to read people\u2019s stories. It also helps to recenter and remind me that everything we do comes back to that mission.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Emily Koudelka<\/p>\n<p class=\"cite-role\">Associate Director of Development Programs<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p id=\"h-\"><strong>This data-driven, supporter-first approach contributed to Bike to Cure\u2019s success in 2025, reaching over 3,100 individual fundraisers and 160 active fundraising teams, increasing the total raised per active team by 8% year-over-year, and driving a 7% increase in average transaction size.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1640\" height=\"1150\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/03\/PRO_Case-Study_-Cleaveland-Clinic_product-shot-4.png\" alt=\"\" class=\"wp-image-34987\"\/><figcaption class=\"wp-element-caption\">Anonymized attendee report in GoFundMe Pro Manager<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-raising-the-bar-each-year-to-continue-funding-the-critical-mission\">Raising the bar each year to continue funding the critical mission<\/h2>\n\n\n\n<p>This year, the team is aiming for 10% growth. A key part of their strategy is bringing in new supporters by engaging corporate teams, conducting personal outreach, testing new marketing channels, expanding email campaigns, and developing tailored messaging to rebalance the current 70\/30 split between returning and new participants.<\/p>\n\n\n\n<p id=\"h-\">Cleveland Clinic Foundation treats participant and volunteer team captains as an extension of its core team, and after each Bike to Cure, the nonprofit actively seeks feedback via post-event surveys and dedicated meetings on what went well, what didn&#8217;t, and what future enhancements can be made. With Bike to Cure\u2019s 2026 registration having launched in March, the team implemented feedback to enhance the experience of everyone involved and achieve their ambitious goals.*<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Our success really comes from our overall structure. We treat team captains of participants and volunteers as an extension of our team. After Bike to Cure, we sit down with them and find out what went well, what didn\u2019t go well, what we can improve on, so that we are always raising the bar.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Mo Farunia<\/p>\n<p class=\"cite-role\">Associate Director of Development<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>*Results reflect Cleveland Clinic Foundation\u2019s campaign strategy and may vary for other organizations.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Emily&#8217;s GoFundMe Pro tip:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tap into GoFundMe Pro\u2019s reporting functionality to better understand campaign trends, adapt your strategy to supporter behavior, and strategically steer engagement where it matters most.<\/li>\n<\/ol>\n\n\n\n<p><strong>Mo&#8217;s GoFundMe Pro tip:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Rely on GoFundMe Pro\u2019s expertise and tap into its resources to develop customizations and solutions that are tailored to your needs to ultimately improve the user and admin experience.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Bike to Cure 2025 results*: *Based on 2024-2025 GoFundMe Pro data Streamlining the participant experience to maximize conversion VeloSano, the year-round fundraising movement that connects the cancer community with Cleveland Clinic\u2019s research, innovation, and care, began as the Bike to Cure fundraising event. It has since evolved into an umbrella program for all cancer research [&hellip;]<\/p>\n","protected":false},"featured_media":34982,"template":"","class_list":["post-34981","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VeloSano\u2019s annual Bike to Cure event raises the bar to fund Cleveland Clinic\u2019s cancer research - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/cleveland-clinic-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VeloSano\u2019s annual Bike to Cure event raises the bar to fund Cleveland Clinic\u2019s cancer research\" \/>\n<meta property=\"og:description\" content=\"Bike to Cure 2025 results*: *Based on 2024-2025 GoFundMe Pro data Streamlining the participant experience to maximize conversion VeloSano, the year-round fundraising movement that connects the cancer community with Cleveland Clinic\u2019s research, innovation, and care, began as the Bike to Cure fundraising event. 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