{"id":35011,"date":"2026-04-14T13:50:50","date_gmt":"2026-04-14T20:50:50","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=35011"},"modified":"2026-04-16T14:53:59","modified_gmt":"2026-04-16T21:53:59","slug":"the-ymca-of-the-triangle","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/the-ymca-of-the-triangle\/","title":{"rendered":"How the YMCA of the Triangle turned Camp pride into a high-impact Parent Giving Challenge"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-parent-giving-challenge-2025-results\"><strong>Parent Giving Challenge 2025 results*:<\/strong><\/h3>\n\n\n<section class=\"four-columns \">\n    <div class=\"four-columns-row\">\n                                    \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.3s\">\n                    <p class=\"four-columns-header\">$35,000<\/p>\n                    <p class=\"four-columns-content\">raised in total<\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.6s\">\n                    <p class=\"four-columns-header\">20 pages<\/p>\n                    <p class=\"four-columns-content\">created across camps and sessions<\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"0.9s\">\n                    <p class=\"four-columns-header\">$3,176 raised<\/p>\n                    <p class=\"four-columns-content\">per camp session, on average<\/p>\n                <\/div>            \n                            \n                <div class=\"four-columns-item wow animated fadeInUp\" data-wow-delay=\"1.2s\">\n                    <p class=\"four-columns-header\">28% increase<\/p>\n                    <p class=\"four-columns-content\">in the average gift size year over year<\/p>\n                <\/div>            \n                        <\/div>\n<\/section>\n\n\n<p>*Based on 2025 GoFundMe data and the YMCA of the Triangle-provided data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turning-gratitude-into-giving\">Turning gratitude into giving<\/h2>\n\n\n\n<p>At the <a href=\"https:\/\/www.ymcatriangle.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">YMCA of the Triangle<\/a>, Camp is more than a summer experience. It\u2019s where young people build confidence, friendships, and independence in a welcoming environment.<\/p>\n\n\n\n<p id=\"h-streamlining-the-participant-experience-to-maximize-conversion\">To build on that connection, the team launched a Parent Giving Challenge across two brother\/sister overnight camps: Camp Sea Gull and Camp Seafarer. After each session, parents received pickup and end-of-session details, along with an invitation to give in support of their child\u2019s cabin or in honor of a counselor who made an impact.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">When parents land on a page and see their child\u2019s group name or cabin, it creates an immediate sense of connection and buy-in. There\u2019s also a natural sense of competition, because families can track progress and standings in real time.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">MacKenzie Buice<\/p>\n<p class=\"cite-role\">Director of Prospect Research and Stewardship<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">A scalable approach to peer-to-peer fundraising<\/h2>\n\n\n\n<p>The Parent Giving Challenge was designed to be both manageable for staff and personal for families. Instead of directing parents to a single donation page, the team created about 20 fundraising pages tied to sessions, cabins, and recognizable group names. Using GoFundMe Pro\u2019s <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/peer-to-peer-fundraising\/\">peer-to-peer fundraising tool<\/a>, they built one campaign, then duplicated and customized each page. This turned a complex effort into a repeatable process.<\/p>\n\n\n\n<p>Parents could support the exact community their child belonged to, adding a personal connection while introducing friendly competition through visible, real-time standings. <strong>The result: two consecutive years of about $35,000 raised through the Parent Giving Challenge, with an average of $3,176 raised per individual parent fundraiser in 2025 and a 28% year-over-year increase in average gift size.<\/strong><\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Instead of asking parents to create anything themselves, we built everything in advance in GoFundMe Pro so it was simple to participate. It turned a general donation into something personal\u2014parents felt like they were supporting their child\u2019s specific Camp experience.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">MacKenzie Buice<\/p>\n<p class=\"cite-role\">Director of Prospect Research and Stewardship<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1656\" height=\"1090\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/04\/PRO_Case-Study_YMCA-of-the-Triangle_product-shot-2x.png\" alt=\"\" class=\"wp-image-35020\"\/><figcaption class=\"wp-element-caption\">2025 Parent Giving Challenge<\/figcaption><\/figure>\n\n\n\n<p id=\"h-beyond-dollars-raised-the-campaign-strengthened-families-sense-of-belonging-by-tying-each-contribution-directly-to-their-child-s-experience-whether-it-was-a-camp-a-cabin-or-a-counselor-it-also-helped-make-camp-more-accessible-for-future-participants-while-building-a-more-connected-community-of-supporters\">Beyond dollars raised, the campaign strengthened families\u2019 sense of belonging by tying each contribution directly to their child\u2019s experience, whether it was a camp, a cabin, or a counselor. It also helped make Camp more accessible for future participants while building a more connected community of supporters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expanding impact across camps and communities<\/h2>\n\n\n\n<p>The YMCA of the Triangle has expanded the Parent Giving Challenge across all three of its overnight camps. The team is also planning for its annual campaign, aligning efforts across 18 branches and refining strategies ahead of the fall peak fundraising period. With a strong foundation in place, the focus is on scaling what works and deepening impact across the community.*<\/p>\n\n\n\n<p id=\"h-\">*Results reflect the YMCA of the Triangle\u2019s campaign strategy and may vary for other organizations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>MacKenzie&#8217;s GoFundMe Pro tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use GoFundMe Pro analytics to track performance, compare year-over-year results, and identify what\u2019s working so you can refine your campaigns.<\/li>\n\n\n\n<li>Integrate fundraising into existing communication flows, such as end-of-session emails that families are already reading closely.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Parent Giving Challenge 2025 results*: *Based on 2025 GoFundMe data and the YMCA of the Triangle-provided data Turning gratitude into giving At the YMCA of the Triangle, Camp is more than a summer experience. It\u2019s where young people build confidence, friendships, and independence in a welcoming environment. To build on that connection, the team launched [&hellip;]<\/p>\n","protected":false},"featured_media":35016,"template":"","class_list":["post-35011","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the YMCA of the Triangle turned Camp pride into a high-impact Parent Giving Challenge - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/the-ymca-of-the-triangle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the YMCA of the Triangle turned Camp pride into a high-impact Parent Giving Challenge\" \/>\n<meta property=\"og:description\" content=\"Parent Giving Challenge 2025 results*: *Based on 2025 GoFundMe data and the YMCA of the Triangle-provided data Turning gratitude into giving At the YMCA of the Triangle, Camp is more than a summer experience. 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