{"id":35034,"date":"2026-04-27T13:55:26","date_gmt":"2026-04-27T20:55:26","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=35034"},"modified":"2026-04-27T13:55:27","modified_gmt":"2026-04-27T20:55:27","slug":"foundation-fighting-blindness","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/foundation-fighting-blindness\/","title":{"rendered":"How Foundation Fighting Blindness reduced campaign creation time from weeks to hours with GoFundMe Pro"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-results-with-gofundme-pro\">Results with GoFundMe Pro:*<\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>Reduced<\/h3>\n<p>campaign creation from weeks to hours<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>Grew<\/h3>\n<p>monthly sustainer base by 12% in 8 months<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>Received<\/h3>\n<p>100% of sustainers\u2019 contact information<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<p>*Based on 2025-2026 Foundation Fighting Blindness-provided data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limited-donor-insight-made-stewardship-harder\">Limited donor insight made stewardship harder<\/h2>\n\n\n\n<p id=\"h-streamlining-the-participant-experience-to-maximize-conversion\">For <a href=\"https:\/\/www.fightingblindness.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foundation Fighting Blindness<\/a>, every donor interaction is an opportunity to connect supporters to a deeply personal mission. Before adopting GoFundMe Pro, donation pages were built through an external consultant. This process could take days to weeks, limiting the team\u2019s ability to respond quickly or launch timely, tailored campaigns. The team also had limited visibility into recurring donors. This made it difficult to fully understand, segment, and engage its monthly giving community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building flexible, data-driven campaign experiences<\/h2>\n\n\n\n<p id=\"h-streamlining-the-participant-experience-to-maximize-conversion\">With <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/donation-pages\/\">Campaign Studio<\/a>, Foundation Fighting Blindness brought campaign creation in-house and gained greater control over how donation pages look and function. Instead of serving as simple payment destinations, these pages now support richer storytelling with video, imagery, and integrated donation forms.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">From the moment I started using Campaign Studio, the experience felt intuitive and straightforward. That ease of use has made it much easier to stay agile and keep up with everything we\u2019re working on. <strong>I\u2019ve been able to get campaigns up and running in hours, not days or weeks.<\/strong><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Andreea Parisi<\/p>\n<p class=\"cite-role\">Direct Marketing Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>The team uses <a href=\"https:\/\/gofundme.to\/__proxy\/prosupport.gofundme.com\/hc\/en-us\/articles\/37288766514843-Source-codes\">source codes<\/a> to understand which campaigns, channels, and touchpoints drive engagement. This visibility supports more informed decision-making and ongoing campaign optimization. At the same time, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/platform\/fundraising-intelligence\/\">Intelligent Ask Amounts<\/a> personalizes donation suggestions in real time. This helps align each ask with a donor\u2019s capacity and intent and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/research\/intelligent-ask-amounts-outperform-static-industry-donation-arrays\/\">has been shown to increase revenue by 7%<\/a>.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Being able to track multiple campaigns that all lead to the same page has been a game-changer for us. Before, we didn\u2019t have that level of visibility. Now, we can see which efforts are driving engagement and make more informed decisions about how to optimize our campaigns.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Andreea Parisi<\/p>\n<p class=\"cite-role\">Direct Marketing Manager<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">Building stronger donor relationships through visibility and storytelling<\/h2>\n\n\n\n<p>The Foundation Fighting Blindness is taking a more intentional approach to strengthening its <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/recurring-giving\/\">recurring giving<\/a> program, Beacon Champions, with a focus on deepening relationships with monthly donors. <strong>With GoFundMe Pro, the team now has full visibility into its sustainer base\u2014including 100% of sustainers\u2019 contact information\u2014creating a stronger foundation for thoughtful growth.<\/strong><\/p>\n\n\n\n<p>This visibility enables more strategic segmentation and a more personalized donor journey centered on impact, connection, and long-term engagement. <strong>As a result, Beacon Champions grew by 12% in 8 months<\/strong> and is evolving into a more connected, mission-driven community.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">For the first time, we really know who our monthly donors are. That\u2019s allowed us to shift our mindset from simply asking for support to building relationships. We can now communicate in a more meaningful way, show the impact of each gift, and help supporters feel connected to the work they make possible.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Chris Adams<\/p>\n<p class=\"cite-role\">Vice President, Marketing &amp; Communications<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"3312\" height=\"1800\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/04\/PRO_Case-Study_Foundation-Fighting-Blindness2x.png\" alt=\"Foundation Fighting Blindness Studio campaign\" class=\"wp-image-35082\"\/><figcaption class=\"wp-element-caption\">Beacon Champion monthly giving program on Studio<\/figcaption><\/figure>\n\n\n\n<p id=\"h-beyond-dollars-raised-the-campaign-strengthened-families-sense-of-belonging-by-tying-each-contribution-directly-to-their-child-s-experience-whether-it-was-a-camp-a-cabin-or-a-counselor-it-also-helped-make-camp-more-accessible-for-future-participants-while-building-a-more-connected-community-of-supporters\">The team continues to refine the monthly donor experience by exploring ways to bring supporters closer to the mission. This includes sharing stories and resources from individuals connected to the Foundation\u2019s work. They also test and optimize campaigns around key moments like Blindness Awareness Month, using tools like the Studio brand kit to create more responsive, human-centered experiences.*<\/p>\n\n\n\n<p id=\"h-beyond-dollars-raised-the-campaign-strengthened-families-sense-of-belonging-by-tying-each-contribution-directly-to-their-child-s-experience-whether-it-was-a-camp-a-cabin-or-a-counselor-it-also-helped-make-camp-more-accessible-for-future-participants-while-building-a-more-connected-community-of-supporters\">*Results reflect Foundation Fighting Blindness\u2019s own campaign strategy and use of GoFundMe Pro\u2019s technology, and may vary for other organizations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Andreea and Chris&#8217;s GoFundMe Pro tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use source codes to understand which channels and campaigns drive results. This insight is especially valuable for marketing analysis and recurring donor growth.<\/li>\n\n\n\n<li>Use advanced filtering tools to uncover specific donor insights and answer detailed reporting or stewardship questions.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>*Based on 2025-2026 Foundation Fighting Blindness-provided data Limited donor insight made stewardship harder For Foundation Fighting Blindness, every donor interaction is an opportunity to connect supporters to a deeply personal mission. Before adopting GoFundMe Pro, donation pages were built through an external consultant. This process could take days to weeks, limiting the team\u2019s ability to [&hellip;]<\/p>\n","protected":false},"featured_media":35081,"template":"","class_list":["post-35034","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Foundation Fighting Blindness reduced campaign creation time from weeks to hours with GoFundMe Pro - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/foundation-fighting-blindness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Foundation Fighting Blindness reduced campaign creation time from weeks to hours with GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"*Based on 2025-2026 Foundation Fighting Blindness-provided data Limited donor insight made stewardship harder For Foundation Fighting Blindness, every donor interaction is an opportunity to connect supporters to a deeply personal mission. 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