{"id":35084,"date":"2026-04-27T14:54:14","date_gmt":"2026-04-27T21:54:14","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=35084"},"modified":"2026-04-27T14:54:20","modified_gmt":"2026-04-27T21:54:20","slug":"second-harvest-of-central-florida","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/second-harvest-of-central-florida\/","title":{"rendered":"How Second Harvest of Central Florida transformed its digital fundraising experience and doubled conversion rates"},"content":{"rendered":"\n

Results on GoFundMe Pro over the past nine months:*<\/strong><\/h3>\n\n\n
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Doubled website conversion rate<\/p>\n

after launching a new website and donation form<\/p>\n <\/div> \n \n

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34%<\/p>\n

of revenue is from recurring donations<\/p>\n <\/div> \n \n

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$45.37<\/p>\n

average recurring donation amount<\/p>\n <\/div> \n \n

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89.4%<\/p>\n

monthly donor retention rate<\/p>\n <\/div> \n <\/div>\n<\/section>\n\n\n

*Based on 2025 GoFundMe data and Second Harvest of Central Florida-provided data<\/p>\n\n\n\n

Navigating a complex digital transformation<\/h2>\n\n\n\n

Last year, the Second Harvest of Central Florida<\/a> team took on a full digital transformation. In a short period, the organization transitioned to a new CRM, launched a new website, implemented integrations, and adopted a new digital fundraising platform. <\/p>\n\n\n\n

Managing multiple systems at once created a steep learning curve and increased pressure on the team during an already busy fundraising season.<\/p>\n\n\n\n

Driving more impact with smarter digital fundraising tools<\/h2>\n\n\n\n

To support this transition, Second Harvest of Central Florida implemented GoFundMe Pro as its digital fundraising platform, enabling the team to streamline donation page<\/a> creation, reduce reliance on external support, and focus more on storytelling moments and connecting supporters to the mission. Features like Intelligent Ask Amounts<\/a> and recurring donation<\/a> prompts, which have been shown to increase monthly recurring donations by up to 5.15%<\/a>, helped align giving opportunities with donor intent.<\/p>\n\n\n\n

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GoFundMe Pro has made it much faster for our team to create campaigns. Instead of getting stuck on the technical side, we can spend more time focusing on the message and donor experience.<\/p>\n\n \n