{"id":35247,"date":"2026-05-11T07:37:59","date_gmt":"2026-05-11T14:37:59","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&#038;p=35247"},"modified":"2026-05-11T07:43:45","modified_gmt":"2026-05-11T14:43:45","slug":"ronald-mcdonald-house-mountain-west","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/ronald-mcdonald-house-mountain-west\/","title":{"rendered":"How Ronald McDonald House Mountain West powers year-end fundraising with GoFundMe Pro"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-holiday-campaign-results-year-over-year\">Holiday campaign results year over year:*<\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>23%<\/h3>\n<p>increase in revenue<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>37%<\/h3>\n<p>increase in average transaction size<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>27<\/h3>\n<p>percentage point increase in transactions with donor covered fees<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<p>*Based on 2024-2025 GoFundMe data and Ronald McDonald House Mountain West-provided data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-centralized-approach-to-modern-fundraising\">A centralized approach to modern fundraising<\/h2>\n\n\n\n<p>At <a href=\"https:\/\/ronaldmcdonaldhousemountainwest.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ronald McDonald House Mountain West<\/a>, fundraising is deeply connected to how the organization shows up for families. With GoFundMe Pro, the team can launch pages, track donations, and manage campaigns from one place. They run multiple campaigns at once, tailor pages for different fundraising moments, and create experiences that stay consistent with their brand.<\/p>\n\n\n\n<p id=\"h-\">The Ronald McDonald House Mountain West team approaches fundraising optimization as an ongoing process. They test features like <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/platform\/fundraising-intelligence\/\">Intelligent Ask Amounts<\/a> and default fee coverage, monitor donor feedback, and adjust as needed. Mobile-first design and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/gofundme-pay\/\">flexible payment options<\/a>, like Apple Pay, PayPal, and Venmo, make it easier for supporters to give.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">GoFundMe Pay has been really beneficial for us. We don\u2019t have to manage accounts for every payment type, and our donors can still pay using their preferred methods.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Kacie Pecor<\/p>\n<p class=\"cite-role\">Chief Development and Engagement Officer<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\">Bringing storytelling and design into an end-of-year campaign<\/h2>\n\n\n\n<p>Already familiar with GoFundMe Pro\u2019s other campaign types, the Ronald McDonald House Mountain West team was excited about <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/donation-pages\/\">Campaign Studio<\/a>\u2019s storytelling capabilities and more polished donor experience, so they decided to use it for their holiday campaign. The campaign aligned with the organization\u2019s brand, website, and direct mail, helping carry a consistent story across digital and print channels.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">With Campaign Studio, it\u2019s much easier to tell the story and bring our campaigns to life in a way that feels intentional and engaging.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Caroline Esparza<\/p>\n<p class=\"cite-role\">Development Database Specialist<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"2484\" height=\"1499\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/PRO_Case-Study_-Ronald-McDonald-House-Mountain-West_product-shot-2x.png\" alt=\"\" class=\"wp-image-35250\"\/><figcaption class=\"wp-element-caption\">Holiday 2025 campaign in Studio<\/figcaption><\/figure>\n\n\n\n<p>The results translated into greater impact for families. RMHC Mountain West saw a 37% increase in average gift size and a 23% year-over-year increase in revenue. A 27% point increase in donors covering fees helped direct more funds to care.<\/p>\n\n\n\n<p><strong>In 2025 alone, the organization supported 18,798 families and delivered $11.9 million in cost savings. Each gift helped provide meals, groceries, and overnight stays for families in need.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aligning brand and mission for greater impact<\/h2>\n\n\n\n<p>The Ronald McDonald House Mountain West team is focused on evolving a more unified, recognizable brand across every touchpoint. This includes aligning their fundraising campaigns, design systems, and storytelling to create a more cohesive donor experience. As the new brand fully rolls out, they see an opportunity to further strengthen connection, consistency, and impact across their growing community.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We can easily make our campaigns feel consistent with our brand, which helps build trust with our donors.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Blair Hodges<\/p>\n<p class=\"cite-role\">the Director of Development<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p>Results reflect Ronald McDonald House Mountain West\u2019s campaign strategy and may vary for other organizations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><strong>Ronald McDonald House Mountain West\u2019s GoFundMe Pro tips:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Treat campaigns as opportunities to test. Try new features on lower-risk campaigns, learn from donor response, and adjust quickly.<\/li>\n\n\n\n<li>Align donation pages with direct mail, event messaging, and website visuals to build trust and create a more cohesive campaign experience.<\/li>\n<\/ol>\n\n\n\n<style>\nfigcaption { text-align: center; }\n.flex-three-cols .inner h3 { font-size: 33px; white-space: nowrap; }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>*Based on 2024-2025 GoFundMe data and Ronald McDonald House Mountain West-provided data A centralized approach to modern fundraising At Ronald McDonald House Mountain West, fundraising is deeply connected to how the organization shows up for families. With GoFundMe Pro, the team can launch pages, track donations, and manage campaigns from one place. They run multiple [&hellip;]<\/p>\n","protected":false},"featured_media":35249,"template":"","class_list":["post-35247","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Ronald McDonald House Mountain West powers year-end fundraising with GoFundMe Pro - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/ronald-mcdonald-house-mountain-west\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Ronald McDonald House Mountain West powers year-end fundraising with GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"*Based on 2024-2025 GoFundMe data and Ronald McDonald House Mountain West-provided data A centralized approach to modern fundraising At Ronald McDonald House Mountain West, fundraising is deeply connected to how the organization shows up for families. 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