{"id":35262,"date":"2026-05-13T12:00:58","date_gmt":"2026-05-13T19:00:58","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=resource&p=35262"},"modified":"2026-05-13T12:28:25","modified_gmt":"2026-05-13T19:28:25","slug":"pasadena-humane","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/pasadena-humane\/","title":{"rendered":"Pasadena Humane expands its reach and connects with new animal advocates through GoFundMe experiments"},"content":{"rendered":"\n
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Results from GoFundMe experiments from December 2025 – April 2026:*<\/h3>\n\n <\/div>\n <\/div>\n \n
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80%<\/h3>\n

of donors came from outside of California<\/p>\n <\/div>\n <\/div>\n\n

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34<\/h3>\n

individuals gave explicit marketing consent per day, on average<\/p>\n <\/div>\n <\/div>\n\n

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27%<\/h3>\n

email opt-in rate from the checkout experiment<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

*Based on 2026 GoFundMe data<\/p>\n\n\n\n

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Expanding awareness beyond city limits<\/h2>\n\n\n\n

As a regional nonprofit, Pasadena Humane<\/a> has long focused on serving the Los Angeles area. That changed when they acted as the animal welfare organization responsible for helping animals during last year\u2019s wildfire response. Supporters showed up from across the country and around the world.<\/p>\n\n\n\n

The urgent, story-driven appeals resonated broadly during a time of crisis, but Pasadena Humane was looking for a low-lift way to reach more people who care about animals. The team participated in GoFundMe\u2019s experiments to grow visibility with an already engaged audience, including:<\/p>\n\n\n\n